Advertising brochures and more
The publishing companies in the WEISS Group include WEISS-Verlag in Monschau, S-W Verlag in Mayen, TW-Verlag in Trier and WochenKurier Lokalverlag in Elsterheide. The S-W-Verlag is equal shareholder in the publishing company for advertising brochures, a media house of the Rhein-Zeitung, while the WEISS-Verlag, the TW-Verlag, and WochenKurier Lokalverlag are wholly owned WEISS subsidiaries. The total circulation of the WochenKurier, which is published weekly in Eastern Saxony and Southern Brandenburg, is close to 1 million copies. The other three publishing companies publish WochenSpiegel in southern North Rhine-Westphalia and northern Rhineland-Palatinate with a weekly circulation of over 600,000 copies. All publishing companies also publish numerous magazines and special products. As local media, the WochenSpiegel and WochenKurier are also comprehensively positioned in the online sector through high-reach news portals and other digital offerings.
Our distribution areas
The high relevance of advertising brochures
According to the Allensbacher Markt- und Werbeträgeranalyse (AWA) [Allensbach market and media analysis], adverts and supplements in advertising brochures such as the WochenSpiegel or WochenKurier are rated positively in the German-speaking world. An average of 73.7 % of the German-speaking population aged 14 and up reads the free weekly papers. The majority of these readers agree that advertising is simply part of the free weekly paper, that it is informative, useful, stimulating to buy, interesting, credible or entertaining. Advertising in advertising brochures works.